Huda Beauty leads Rare Beauty by 46 points.
The race
Data as of Oct 27, 2026.
Point by point
- 100Reach99
- 99Engagement99
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 2.2M
- Median views
- 908.7K
- 61.3K
- Median engagements
- 30.5K
- 172
- Posts
- 344
- 73.8M
- Followers
- 14.6M
Platform by platform
| Huda Beauty | Rare Beauty | |
|---|---|---|
| 56.2M9,942 | 9,9078.6M | |
| 12.5M9,885 | TikTok | 8,6795.1M |
| 4.6M8,928 | YouTube | 8,226750K |
| — | X | 2,650188.3K |
| 534.7K9,348 | — | |
| 7.7M | 409K | |
| 4.1M | Threads | 1.2M |
Followers in bold when ahead · platform score in gray.