Huda Beauty leads Rare Beauty by 46 points.
The race
Data as of Oct 27, 2026.
Point by point
- 99Reach100
- 99Engagement99
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 908.7K
- Median views
- 2.2M
- 30.5K
- Median engagements
- 61.3K
- 344
- Posts
- 172
- 14.6M
- Followers
- 73.8M
Platform by platform
| Rare Beauty | Huda Beauty | |
|---|---|---|
| 8.6M9,907 | 9,94256.2M | |
| 5.1M8,679 | TikTok | 9,88512.5M |
| 750K8,226 | YouTube | 8,9284.6M |
| 188.3K2,650 | X | — |
| — | 9,348534.7K | |
| 409K | 7.7M | |
| 1.2M | Threads | 4.1M |
Followers in bold when ahead · platform score in gray.