Totême leads Ipsy by 17 points.
The race
Data as of Oct 27, 2026.
Point by point
- 84Reach81
- 71Engagement80
- 100Audience96
- 100Consistency92
The raw numbers · 90 days
- 35.1K
- Median views
- 27.9K
- 455
- Median engagements
- 923
- 436
- Posts
- 21
- 8.1M
- Followers
- 1.3M
Platform by platform
| Ipsy | Totême | |
|---|---|---|
| 3.3M8,018 | 8,4201.3M | |
| 4.1M6,951 | TikTok | — |
| — | YouTube | 761K |
| 682.4K2,972 | X | — |
| 63.3K7,010 | — |
Followers in bold when ahead · platform score in gray.