Rare Beauty leads Kylie Cosmetics by 14 points.
The race
Data as of Oct 27, 2026.
Point by point
- 99Reach99
- 98Engagement99
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 767.9K
- Median views
- 908.7K
- 23.5K
- Median engagements
- 30.5K
- 293
- Posts
- 344
- 29.6M
- Followers
- 14.6M
Platform by platform
| Kylie Cosmetics | Rare Beauty | |
|---|---|---|
| 23.8M9,896 | 9,9078.6M | |
| 3.7M9,354 | TikTok | 8,6795.1M |
| 810K2,757 | YouTube | 8,226750K |
| 1.2M8,395 | X | 2,650188.3K |
| 8.5K1,759 | — | |
| 4.1M | 409K | |
| 2.2M | Threads | 1.2M |
Followers in bold when ahead · platform score in gray.