Rare Beauty leads Kylie Cosmetics by 14 points.
The race
Data as of Oct 27, 2026.
Point by point
- 99Reach99
- 99Engagement98
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 908.7K
- Median views
- 767.9K
- 30.5K
- Median engagements
- 23.5K
- 344
- Posts
- 293
- 14.6M
- Followers
- 29.6M
Platform by platform
| Rare Beauty | Kylie Cosmetics | |
|---|---|---|
| 8.6M9,907 | 9,89623.8M | |
| 5.1M8,679 | TikTok | 9,3543.7M |
| 750K8,226 | YouTube | 2,757810K |
| 188.3K2,650 | X | 8,3951.2M |
| — | 1,7598.5K | |
| 409K | 4.1M | |
| 1.2M | Threads | 2.2M |
Followers in bold when ahead · platform score in gray.