Starbucks leads McDonald's by 46 points.
The race
Data as of Oct 27, 2026.
Point by point
- 100Reach99
- 99Engagement98
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 2.6M
- Median views
- 1.3M
- 75.1K
- Median engagements
- 25.4K
- 165
- Posts
- 167
- 34.4M
- Followers
- 21.1M
Platform by platform
| Starbucks | McDonald's | |
|---|---|---|
| 17.6M9,957 | 9,8565.7M | |
| 3.5M9,877 | TikTok | 9,7957.7M |
| 485K5,508 | YouTube | 7,973856K |
| 9.5M3,086 | X | 9,6704.5M |
| 3.2M9,413 | 9,2672.4M | |
| 34M | 82M | |
| 2.7M | Threads | 850.9K |
Followers in bold when ahead · platform score in gray.