Brut. leads The New York Times by 35 points.
The race
Data as of Oct 28, 2026.
Point by point
- 99Reach99
- 98Engagement99
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 1.1M
- Median views
- 1.5M
- 21.9K
- Median engagements
- 45.6K
- 2.2K
- Posts
- 2.4K
- 78.5M
- Followers
- 35.4M
Platform by platform
| The New York Times | Brut. | |
|---|---|---|
| 20.6M9,899 | 9,9036.3M | |
| 3.9M9,187 | TikTok | 9,88324.8M |
| — | YouTube | 9,1062.9M |
| 53.9M9,540 | X | 7,320858.9K |
| — | 7,811609.4K | |
| 4.8M | Threads | 1M |
Followers in bold when ahead · platform score in gray.