Top 200 Brands · South Korea
BT21
Toys & licensing 
- Score
- 9,3860 today
- Rank
- 10/242 ↓6
- over 90 days
- −5−0.1%
BT21 is a pop-culture sensation created by BTS, featuring characters like Prince TATA, VAN, KOYA, RJ, SHOOKY, MANG, CHIMMY, and COOKY. The group promotes merchandise and content across various platforms, aiming to spread love and become a universal star.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 2.7M
- per post
- Median engagements
- 252.7K
- per post
- Posts
- 80
- over 90 days
- Followers
- 29.2M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%100
Average views per post over 90 days
- Engagement · 30%100
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
29.2M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@bt21_official | 6.8M | 9,969t1 |
| TikTok@bt21_official | 4.6M | 9,635t1 |
| YouTube@BT21 | 5.2M | 9,323t1 |
| X@bt21_ | 12.6M | 9,925t1 |
| Facebook@BT21.Official | 818K | not scored |
Last 30 days
BT21's top posts
TikTok · 14 days ago#1BBT21Our adorable harmonica genius! 💗✨ UNISTARS, let’s give it up for CHIMMY!! 👏🥹 BT21のかわいい天才ハーモニカ！💗✨ ユニスターズのみんな！CHIMMYに拍手〜！！👏🥹 우리의 귀여운 하모니카 천재! 💗✨ UNISTARS, 우리 CHIMMY에게 박수!! 👏🥹 #BT21 #CHIMMY #HAPPYCHIMMYDAY
854K views319.8K engagements
TikTok · 25 days ago#2BBT21VAN, wake me up if I fall asle...ep... 💤💛 VAN、寝ちゃったら起こし...て...ね... 💤💛 VAN, 나 잠들면 깨워ㅈ..ㅜ..ㅓ... 💤💛 #BT21 #KOYA #RJ #SHOOKY #MANG #CHIMMY #TATA #COOKY #VAN #Breeze
1.1M views319.4K engagements
Instagram · 14 days ago#3BBT21Our adorable harmonica genius! 💗✨ UNISTARS, let’s give it up for CHIMMY!! 👏🥹 BT21のかわいい天才ハーモニカ！💗✨ ユニスターズのみんな！CHIMMYに拍手〜！！👏🥹 우리의 귀여운 하모니카 천재! 💗✨ UNISTARS, 우리 CHIMMY에게 박수!! 👏🥹 #BT21 #CHIMMY #HAPPYCHIMMYDAY
1.9M views280.2K engagements
Instagram · 12 days ago#4BBT21Hehe, we made something we love 🍁🧡 えへへ、BT21が一番好きな人を作ってみたよ🍁🧡 히히, 우리가 제일 좋아하는 걸 만들어봤어 🍁🧡 #BT21 #RJ #SHOOKY #CHIMMY #COOKY #VAN
5.2M views174.4K engagements
Instagram · 20 days ago#5BBT21Let me squeeze in!! Let me squeeze in!! 😆 見たい！まぜてまぜて〜〜！！！！ 😆 나도 껴줘!! 나도 껴줘!! 😆 #BT21 #SHOOKY #TATA #COOKY #Seat
5.2M views171.8K engagements
Instagram · 25 days ago#6BBT21VAN, wake me up if I fall asle...ep... 💤💛 VAN、寝ちゃったら起こし...て...ね... 💤💛 VAN, 나 잠들면 깨워ㅈ..ㅜ..ㅓ... 💤💛 #BT21 #KOYA #RJ #SHOOKY #MANG #CHIMMY #TATA #COOKY #VAN #Breeze
1.1M views146.2K engagements
Head-to-head
