Top 200 Brands · United States

Kylie Cosmetics

Beauty

Score: 9,3200 today
Rank: 98/242 ↑45
over 90 days: +94+1.0%

Kylie Cosmetics is a beauty brand founded by Kylie Jenner, known for its high-quality makeup products, including lip kits, eyeshadows, and fragrances. The brand frequently launches limited-edition collections and hosts pop-up events, engaging with fans through social media and exclusive experiences. Kylie Cosmetics products are available online and at major retailers like Ulta Beauty.

Also in Beauty Also in Creator brands

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 797.9K; per post
Median engagements: 26.6K; per post
Posts: 297; over 90 days
Followers: 29.6M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%98
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

29.6M total followers

Platform	Followers	Score
Instagram@kyliecosmetics	23.8M	9,906t1
TikTok@kyliecosmetics	3.7M	9,344t1
YouTube@Kylie Cosmetics	810K	2,757t9
X@kyliecosmetics	1.2M	9,174t1
LinkedIn@kylie-cosmetics-llc	8.5K	1,758t10
Facebook@KylieCosmetics	4.1M	not scored
Threads@kyliecosmetics	2.2M	not scored

Last 30 days

Kylie Cosmetics's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Kylie Cosmetics's top posts

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