Top 200 Brands · United States
Rare Beauty
Beauty 
- Score
- 9,327+3 today
- Rank
- 90/242 =
- over 90 days
- ——
Selena Gomez is the founder of Rare Beauty, a beauty brand focused on self-acceptance and mental health awareness. The brand promotes inclusivity and aims to reshape beauty standards by encouraging individuals to embrace their imperfections. Rare Beauty offers a range of makeup products, including foundations, blushes, and lip products, available at Sephora and RareBeauty.com.
Also in BeautyAlso in Creator brands
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 912K
- per post
- Median engagements
- 30.7K
- per post
- Posts
- 347
- over 90 days
- Followers
- 14.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%99
Average views per post over 90 days
- Engagement · 30%99
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
14.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@rarebeauty | 8.6M | 9,906t1 |
| TikTok@rarebeauty | 5.1M | 9,547t1 |
| YouTube@Rare Beauty | 750K | 8,228t2 |
| X@rarebeauty | 188.3K | 3,047t8 |
| 409K | not scored | |
| Threads@rarebeauty | 1.2M | not scored |
Last 30 days
Rare Beauty's top posts
Instagram · 25 days ago#1RBRare BeautyA reminder that you’re exactly where you’re meant to be💌
9.7M views324.9K engagements
Instagram · 4 days ago#2RBRare Beautyweekend mood: on. notifications: off. we are signing off for our monthly digital detox, seeee ya back on Monday🙂↔️
5.7M views188.4K engagements
Instagram · 19 days ago#3RBRare BeautyThe sky isn’t the limit, it’s just where we meet. Two founders. Different brands. Same belief: when women come together, we’re Limitless. Meet Limitless, Rare Beauty’s newest Soft Pinch shade, alongside BÉIS travel …
5.6M views185.6K engagements
Instagram · 12 days ago#4RBRare BeautyWhat does it mean to show up for someone? Sometimes it’s a friend who stays on the phone. A teacher who notices something is off. A counselor, mentor or parent who knows when to listen. And sometimes, it’s a community…
4.3M views144.1K engagements
Instagram · 20 days ago#5RBRare BeautyGoing up to level Limitless. Who’s coming?
5.1M views125.9K engagements
TikTok · 20 days ago#6RBRare BeautyThis elevator is headed to level Limitless. Who’s coming? #rarebeauty #newrarebeauty #selenagomez @Selena Gomez
721.1K views103.4K engagements
Head-to-head
