Top 200 Brands · Japan

Sanrio

Toys & licensing

Score: 9,302−28 today
Rank: 106/242 ↓26
over 90 days: −36−0.4%

Sanrio is a global lifestyle brand best known for its iconic character Hello Kitty and a diverse cast of endearing characters. The brand produces a wide range of content, including animations, DIY crafting, cooking, and seasonal-themed posts. Sanrio engages its audience through entertaining and promotional content across platforms like YouTube, TikTok, and Twitter, often featuring collaborations and merchandise promotions.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 464.4K; per post
Median engagements: 33.5K; per post
Posts: 447; over 90 days
Followers: 15.8M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

15.8M total followers

Platform	Followers	Score
Instagram@sanrio	3.9M	9,852t1
TikTok@sanrio	4.3M	9,399t1
YouTube@Hello Kitty and Friends	7.2M	9,050t1
X@sanrio	357K	9,164t1
LinkedIn@sanrio-inc.	50K	2,878t9
Facebook@sanriojp	235K	not scored
Threads@sanrio	493.3K	not scored

Last 30 days

Sanrio's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Sanrio's top posts

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