Top 200 Brands · Japan

Sanrio

Toys & licensing

Score: 9,302−28 today
Rank: 106/242 ↓21
over 90 days: −36−0.4%

Sanrio is a global lifestyle brand best known for its iconic character Hello Kitty and a diverse cast of endearing characters. The brand produces a wide range of content, including animations, DIY crafting, cooking, and seasonal-themed posts. Sanrio engages its audience through entertaining and promotional content across platforms like YouTube, TikTok, and Twitter, often featuring collaborations and merchandise promotions.

ShareX WhatsApp LinkedIn Facebook

Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 464.4K; per post
Median engagements: 33.5K; per post
Posts: 447; over 90 days
Followers: 15.8M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

15.8M total followers

Platform	Followers	Score
Instagram@sanrio	3.9M	9,852t1
TikTok@sanrio	4.3M	9,399t1
YouTube@Hello Kitty and Friends	7.2M	9,050t1
X@sanrio	357K	9,164t1
LinkedIn@sanrio-inc.	50K	2,878t9
Facebook@sanriojp	235K	not scored
Threads@sanrio	493.3K	not scored

Last 30 days

Sanrio's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Sanrio's top posts

Compare Sanrio with…