Top 100 Media · United States

Business Insider

Business, tech & science

Score: 8,639−86 today
Rank: 93/100 ↓6
over 90 days: −86−0.9%

Business Insider is a global newsroom focused on delivering comprehensive coverage of business, technology, and the economy. The platform provides in-depth analysis, explainers, and original reporting on topics such as AI, markets, leadership, and innovation. Its content includes weekly videos, articles, and newsletters aimed at helping ambitious individuals stay informed and understand the context of global business trends.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 70.2K; per post
Median engagements: 1.2K; per post
Posts: 1.6K; over 90 days
Followers: 31.5M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%90
Average views per post over 90 days
Engagement · 30%83
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

31.5M total followers

Platform	Followers	Score
Instagram@businessinsider	5M	8,499t1
TikTok@businessinsider	551.3K	7,309t3
YouTube@Business Insider	10.6M	8,361t2
X@businessinsider	4.4M	7,995t2
LinkedIn@businessinsider	11M	6,332t4
Threads@businessinsider	973.6K	not scored

Last 30 days