← Ranking

WIRED leads Business Insider by 631 points.

The race

Data as of Oct 26, 2026.

Point by point

  • 90Reach98
  • 83Engagement96
  • 100Audience100
  • 100Consistency100

The raw numbers · 90 days

69.8K
Median views
489.7K
1.2K
Median engagements
9.7K
1.7K
Posts
386
31.5M
Followers
17.1M

Platform by platform

Business InsiderWIRED
5M8,508Instagram8,8572.4M
551.8K7,310TikTok8,5171.7M
10.6M8,351YouTube9,84413M
4.4M6,942X—
11M6,218LinkedIn—
973.5KThreads691.1K

Followers in bold when ahead · platform score in gray.