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Most Influential Media Brands — Sport (2026 ranking)

Today's movement

433 keeps first place, 19 points ahead of House of Highlights.

Which media brands are the most influential on social media? As of Oct 26, 2026, the five most influential are 433, House of Highlights, ESPN, Bleacher Report, and SPORTbible. The Favikon Index Top 100 Media · Sport ranks news, culture, sport and business media brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 100 Media, Top 100 Journalists, Top 200 Brands, and Top 200 Creators.

Making people react · min. 5M views

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Top 100 Media · Sport: the full ranking

The ranking

News, culture, sport and business media brands, ranked by Favikon influence score.

#Media30D×
1#1433433Sport Netherlands9,997—1.5×Strongest on Instagram, 87% of interactionsInstagram 87% · 29.6M interactionsTikTok 10% · 3.4M interactionsX 3% · 953K interactionsYouTube 0% · 13.2K interactions
2#2HHHouse of HighlightsHouse of HighlightsSport United States9,978—1.1×Strongest on Instagram, 53% of interactionsInstagram 53% · 3.9M interactionsTikTok 39% · 2.8M interactionsYouTube 8% · 572.3K interactionsX 0% · 8.1K interactions
3#3EESPNESPNSport United States9,966—0.3×Strongest on Instagram, 59% of interactionsInstagram 59% · 11.1M interactionsTikTok 34% · 6.4M interactionsX 6% · 1.2M interactionsYouTube 1% · 212.7K interactionsLinkedIn 0% · 324 interactions
4#4BRBleacher ReportBleacher ReportSport United States9,964—0.6×Strongest on Instagram, 48% of interactionsInstagram 48% · 11M interactionsTikTok 30% · 7M interactionsX 16% · 3.6M interactionsYouTube 6% · 1.3M interactionsLinkedIn 0% · 49 interactions
5#8SSPORTbibleSPORTbibleSport United Kingdom9,947—0.5×Strongest on Instagram, 53% of interactionsInstagram 53% · 1.6M interactionsTikTok 47% · 1.4M interactionsYouTube 0% · 13.9K interactionsX 0% · 2.5K interactions
6#9CSCANAL+ SportCANAL+ SportSport France9,946—2.5×Strongest on TikTok, 78% of interactionsTikTok 78% · 3.8M interactionsInstagram 14% · 694.7K interactionsYouTube 8% · 388.4K interactionsX 0% · 2.1K interactions
7#11OOvertimeOvertimeSport United States9,936—0.4×Strongest on TikTok, 67% of interactionsTikTok 67% · 3.4M interactionsInstagram 28% · 1.4M interactionsYouTube 4% · 186.7K interactionsX 1% · 61.2K interactionsLinkedIn 0% · 361 interactions
8#14FSFOX SportsFOX SportsSport United States9,930—0.3×Strongest on Instagram, 59% of interactionsInstagram 59% · 1M interactionsTikTok 34% · 586.1K interactionsYouTube 6% · 96.5K interactionsX 1% · 27.5K interactionsLinkedIn 0% · 1.6K interactions
9#17OOneFootballOneFootballSport Germany9,916—0.4×Strongest on Instagram, 71% of interactionsInstagram 71% · 3.2M interactionsTikTok 27% · 1.2M interactionsX 2% · 101.3K interactionsLinkedIn 0% · 466 interactions
10#19SbeIN SPORTSbeIN SPORTSSport Qatar9,905—0.2×Strongest on Instagram, 59% of interactionsInstagram 59% · 1.3M interactionsTikTok 39% · 855.6K interactionsX 1% · 24.4K interactionsYouTube 1% · 11.3K interactions
11#21FMFoot MercatoFoot MercatoSport France9,896—1.3×Strongest on TikTok, 58% of interactionsTikTok 58% · 958.7K interactionsInstagram 34% · 564.4K interactionsYouTube 7% · 120.9K interactionsX 1% · 22.3K interactions
12#24MMaxPrepsMaxPrepsSport United States9,885—0.5×Strongest on Instagram, 68% of interactionsInstagram 68% · 763.4K interactionsTikTok 20% · 224.4K interactionsYouTube 12% · 133.5K interactionsX 0% · 3.1K interactions
13#30CSCBS SportsCBS SportsSport United States9,874—≤0.2×Strongest on Instagram, 66% of interactionsInstagram 66% · 662.5K interactionsTikTok 32% · 327.3K interactionsX 2% · 16.3K interactions
14#37TSTNT Sports BrasilTNT Sports BrasilSport Brazil9,843—0.5×Strongest on Instagram, 54% of interactionsInstagram 54% · 1.8M interactionsTikTok 42% · 1.4M interactionsYouTube 3% · 87.4K interactionsX 1% · 40.7K interactions
15#43BSBarstool SportsBarstool SportsSport United States9,820—0.3×Strongest on Instagram, 43% of interactionsInstagram 43% · 592.9K interactionsTikTok 39% · 545.3K interactionsX 16% · 224.6K interactionsYouTube 2% · 24.2K interactionsLinkedIn 0% · 228 interactions
16#52TSTRT SPORTRT SPORSport Türkiye9,777—0.9×Strongest on Instagram, 56% of interactionsInstagram 56% · 414.5K interactionsTikTok 42% · 311.4K interactionsX 2% · 12K interactionsYouTube 0% · 1.1K interactions
17#55JPJovem Pan EsportesJovem Pan EsportesSport Brazil9,768—1.1×Strongest on YouTube, 79% of interactionsYouTube 79% · 502.2K interactionsInstagram 14% · 87.7K interactionsTikTok 7% · 45.5K interactionsX 0% · 2.9K interactions
18#75DODiario OléDiario OléSport Argentina9,670—≤0.2×Strongest on TikTok, 64% of interactionsTikTok 64% · 669.8K interactionsInstagram 33% · 340.9K interactionsYouTube 2% · 20.9K interactionsX 1% · 10.3K interactions
19#78TSTyC SportsTyC SportsSport Argentina9,661—0.2×Strongest on Instagram, 66% of interactionsInstagram 66% · 1.5M interactionsTikTok 31% · 698.3K interactionsYouTube 3% · 62.1K interactionsX 0% · 4.1K interactions
20#79SSStar Sports IndiaStar Sports IndiaSport India9,653—1.1×Strongest on Instagram, 95% of interactionsInstagram 95% · 1.3M interactionsYouTube 4% · 55.4K interactionsX 1% · 13.9K interactions

Reach vs. reactions among media

Who gets seen, who gets a reaction

Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.

Reactions vs. an account of the same size →

Favikon score v3 · data as of Oct 25, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded

Biggest climbers and fallers among media this month

Who's surging, who's stalling

Biggest gains · 7d

  1. TSTNT Sports BrasilTNT Sports BrasilInstagram+389.3K24M total
  2. TSTyC SportsTyC SportsInstagram+241K9.7M total
  3. EESPNESPNTikTok+237.7K61.6M total
  4. SbeIN SPORTSbeIN SPORTSInstagram+163.4K25.2M total
  5. OOvertimeOvertimeTikTok+73K35.4M total

Biggest % gains · 7d

  1. CSCANAL+ SportCANAL+ SportInstagram+2.7%+29.1K
  2. TSTyC SportsTyC SportsInstagram+2.5%+241K
  3. JPJovem Pan EsportesJovem Pan EsportesInstagram+1.7%+19.5K
  4. TSTNT Sports BrasilTNT Sports BrasilInstagram+1.6%+389.3K
  5. TSTRT SPORTRT SPORInstagram+1.2%+26.6K

Declines and slowdowns

  1. TSTNT Sports BrasilTNT Sports BrasilX−19.3K7-day decline
  2. FSFOX SportsFOX SportsX−1.6K7-day decline
  3. BSBarstool SportsBarstool SportsInstagram−5.4K7-day decline
  4. BRBleacher ReportBleacher ReportX+3.1Kvs. +7.5K before
  5. OOneFootballOneFootballInstagram−3.9K7-day decline

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform among media: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 100 Media · Sport has changed over time

Replay the ranking

Head-to-head matchups among media

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential media brand on social media?

433 is the most influential media brand on social media according to the Favikon Index Top 100 Media · Sport, with a Favikon score of 9,997 points on Oct 26, 2026. House of Highlights and ESPN complete the top three. The ranking is recalculated every day.

How often is the Top 100 Media · Sport updated?

The Favikon Index Top 100 Media · Sport is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 100 Media · Sport?

Influence in the Favikon Index Top 100 Media · Sport is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 100 Media · Sport covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.

Who is included in the Top 100 Media · Sport?

Media brands: news outlets, TV channels, magazines, and sport, culture and business publishers, local and digital-native ones included. The brand's official accounts. When a group has several editions, its best-scoring account.

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