- W Magazine−140th
Most Influential Media Brands — Culture & lifestyle (2026 ranking)
Today's movement
Vogue keeps first place, 8 points ahead of National Geographic.
Which media brands are the most influential on social media? As of Oct 27, 2026, the five most influential are Vogue, National Geographic, Thrasher, Webboh, and Variety. The Favikon Index Top 100 Media · Culture & lifestyle ranks news, culture, sport and business media brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 100 Media, Top 100 Journalists, Top 200 Brands, and Top 200 Creators.
Climbing · 30D
See who's surging ↓Making people react · min. 5M views
- W
WebbohCulture & life… 
4.9×16.9M views - T
ThrasherCulture & life… 
2.3×12.8M views - F
FOLKATIVECulture & life… 
1.5×18.8M views
Falling · 30D
See who's surging ↓Top 100 Media · Culture & lifestyle: the full ranking
The ranking
News, culture, sport and business media brands, ranked by Favikon influence score.
| # | Media | 7D | 30D | Reactions ×× | Trend | World rank | |||
|---|---|---|---|---|---|---|---|---|---|
| 1#5 | V VogueVogueCulture & lifestyle Culture & lifestyle | 9,972 | −1 | −3 | 0.6× | Strongest on TikTok, 56% of interactionsTikTok 56% · 13.4M interactionsInstagram 42% · 10.2M interactionsYouTube 2% · 526.2K interactionsX 0% · 39.3K interactions | |||
| 2#6 | NG National GeographicNational GeographicCulture & lifestyle Culture & lifestyle | 9,965 | −1 | +1 | ≤0.2× | Strongest on Instagram, 95% of interactionsInstagram 95% · 7.8M interactionsTikTok 4% · 354.9K interactionsYouTube 1% · 69K interactionsX 0% · 26.6K interactions | |||
| 3#10 | TThrasherThrasherCulture & lifestyle Culture & lifestyle | 9,935 | +20 | — | 2.3× | Strongest on Instagram, 87% of interactionsInstagram 87% · 975.3K interactionsYouTube 11% · 123.6K interactionsX 2% · 19.4K interactions | |||
| 4#12 | WWebbohWebbohCulture & lifestyle Culture & lifestyle | 9,930 | +34 | — | 4.9× | Strongest on Instagram, 53% of interactionsInstagram 53% · 967.6K interactionsTikTok 47% · 841.6K interactionsX 0% · 2.6K interactions | |||
| 5#17 | V VarietyVarietyCulture & lifestyle Culture & lifestyle | 9,920 | = | — | 0.8× | Strongest on Instagram, 94% of interactionsInstagram 94% · 6M interactionsX 5% · 326.4K interactionsYouTube 1% · 59.7K interactionsLinkedIn 0% · 13.8K interactions | |||
| 6#20 | VF Vanity FairVanity FairCulture & lifestyle Culture & lifestyle | 9,898 | −5 | −25 | 0.4× | Strongest on Instagram, 64% of interactionsInstagram 64% · 2.2M interactionsTikTok 30% · 1M interactionsX 3% · 93.1K interactionsYouTube 3% · 84.8K interactions | |||
| 7#23 | KD KOREA DispatchKOREA DispatchCulture & lifestyle  Culture & lifestyle | 9,889 | — | — | 0.5× | Strongest on TikTok, 66% of interactionsTikTok 66% · 4.1M interactionsInstagram 33% · 2.1M interactionsYouTube 1% · 70.4K interactions | |||
| 8#26 | I IGNIGNCulture & lifestyle Culture & lifestyle | 9,882 | −1 | — | 0.3× | Strongest on Instagram, 61% of interactionsInstagram 61% · 4.8M interactionsTikTok 28% · 2.2M interactionsYouTube 7% · 530.3K interactionsX 4% · 316.3K interactionsLinkedIn 0% · 228 interactions | |||
| 9#28 | AD Architectural DigestArchitectural DigestCulture & lifestyle Culture & lifestyle | 9,882 | −1 | — | 0.5× | Strongest on Instagram, 88% of interactionsInstagram 88% · 1.7M interactionsTikTok 8% · 150.8K interactionsYouTube 4% · 69.7K interactions | |||
| 10#31 | TO The OnionThe OnionCulture & lifestyle Culture & lifestyle | 9,872 | −38 | — | 1.4× | Strongest on TikTok, 55% of interactionsTikTok 55% · 1M interactionsInstagram 35% · 652.3K interactionsYouTube 10% · 179.9K interactions | |||
| 11#34 | LG LADbible GroupLADbible GroupCulture & lifestyle  Culture & lifestyle | 9,865 | −7 | — | 0.2× | Strongest on TikTok, 51% of interactionsTikTok 51% · 1.6M interactionsInstagram 48% · 1.5M interactionsYouTube 1% · 41.8K interactionsX 0% · 4.8K interactionsLinkedIn 0% · 1.4K interactions | |||
| 12#35 | T TMZTMZCulture & lifestyle Culture & lifestyle | 9,853 | — | — | 0.3× | Strongest on TikTok, 88% of interactionsTikTok 88% · 2.9M interactionsInstagram 7% · 233.9K interactionsX 3% · 84.4K interactionsYouTube 2% · 75.4K interactions | |||
| 13#39 | K KonbiniKonbiniCulture & lifestyle  Culture & lifestyle | 9,840 | +51 | — | 1.1× | Strongest on TikTok, 72% of interactionsTikTok 72% · 2M interactionsInstagram 20% · 534.7K interactionsYouTube 8% · 230.7K interactions | |||
| 14#40 | WM W MagazineW MagazineCulture & lifestyle Culture & lifestyle | 9,838 | = | +9 | 1.2× | Strongest on Instagram, 74% of interactionsInstagram 74% · 8M interactionsTikTok 26% · 2.9M interactionsX 0% · 23.3K interactionsYouTube 0% · 19.7K interactions | |||
| 15#42 | G GQGQCulture & lifestyle Culture & lifestyle | 9,825 | −14 | — | 0.6× | Strongest on TikTok, 53% of interactionsTikTok 53% · 1.6M interactionsInstagram 37% · 1.1M interactionsYouTube 7% · 189.6K interactionsX 3% · 98.9K interactions | |||
| 16#49 | C CosmopolitanCosmopolitanCulture & lifestyle Culture & lifestyle | 9,804 | −21 | — | 0.7× | Strongest on Instagram, 53% of interactionsInstagram 53% · 2.4M interactionsTikTok 45% · 2M interactionsYouTube 2% · 70.9K interactions | |||
| 17#50 | BR BBC Radio 1BBC Radio 1Culture & lifestyle Culture & lifestyle | 9,800 | −117 | — | 0.3× | Strongest on TikTok, 56% of interactionsTikTok 56% · 522K interactionsInstagram 30% · 275.7K interactionsYouTube 14% · 126.9K interactions | |||
| 18#53 | FFOLKATIVEFOLKATIVECulture & lifestyle Culture & lifestyle | 9,777 | +135 | — | 1.5× | Strongest on Instagram, 75% of interactionsInstagram 75% · 1.5M interactionsTikTok 18% · 361.3K interactionsYouTube 7% · 134.3K interactionsX 0% · 112 interactions | |||
| 19#57 | RS Rolling StoneRolling StoneCulture & lifestyle Culture & lifestyle | 9,759 | +4 | — | 0.3× | —Data updating | |||
| 20#59 | V VICEVICECulture & lifestyle Culture & lifestyle | 9,756 | +375 | — | 0.3× | Strongest on Instagram, 77% of interactionsInstagram 77% · 113K interactionsTikTok 20% · 30.1K interactionsX 2% · 2.3K interactionsYouTube 1% · 895 interactions | |||
| 21#62 | TV Teen VogueTeen VogueCulture & lifestyle Culture & lifestyle | 9,739 | +7 | — | 0.5× | Strongest on TikTok, 48% of interactionsTikTok 48% · 1.6M interactionsInstagram 48% · 1.6M interactionsYouTube 3% · 118.8K interactionsX 1% · 19.1K interactions | |||
| 22#63 | S SeventeenSeventeenCulture & lifestyle Culture & lifestyle | 9,738 | −106 | — | 0.6× | Strongest on TikTok, 56% of interactionsTikTok 56% · 344.5K interactionsInstagram 43% · 266.4K interactionsX 1% · 6.9K interactions | |||
| 23#69 | G GeniusGeniusCulture & lifestyle Culture & lifestyle | 9,688 | −170 | — | 0.2× | Strongest on TikTok, 68% of interactionsTikTok 68% · 426.9K interactionsYouTube 15% · 91.1K interactionsInstagram 12% · 77.6K interactionsX 5% · 31.1K interactions | |||
| 24#71 | CF Capital FMCapital FMCulture & lifestyle Culture & lifestyle | 9,679 | −217 | — | 0.3× | Strongest on TikTok, 54% of interactionsTikTok 54% · 389.7K interactionsInstagram 38% · 278.4K interactionsYouTube 8% · 56.3K interactions | |||
| 25#74 | B BustleBustleCulture & lifestyle Culture & lifestyle | 9,672 | +39 | — | 0.4× | Strongest on Instagram, 72% of interactionsInstagram 72% · 2.9M interactionsTikTok 28% · 1.1M interactionsYouTube 0% · 1.6K interactions |
Reach vs. reactions among media
Who gets seen, who gets a reaction
Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.
Reactions vs. an account of the same size →
Favikon score v3 · data as of Oct 26, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded
Biggest climbers and fallers among media this month
Who's surging, who's stalling
Biggest gains · 7d
Biggest % gains · 7d
Declines and slowdowns
Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.
Leaders by platform among media: TikTok, Instagram, YouTube, X, LinkedIn
Who rules each platform
How the Top 100 Media · Culture & lifestyle has changed over time
Replay the ranking
How the Favikon score works
The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →
Frequently asked questions
What is the most influential media brand on social media?
Vogue is the most influential media brand on social media according to the Favikon Index Top 100 Media · Culture & lifestyle, with a Favikon score of 9,972 points on Oct 27, 2026. National Geographic and Thrasher complete the top three. The ranking is recalculated every day.
How often is the Top 100 Media · Culture & lifestyle updated?
The Favikon Index Top 100 Media · Culture & lifestyle is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.
How is influence measured in the Top 100 Media · Culture & lifestyle?
Influence in the Favikon Index Top 100 Media · Culture & lifestyle is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.
Which social media platforms are included?
The Favikon Index Top 100 Media · Culture & lifestyle covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.
Who is included in the Top 100 Media · Culture & lifestyle?
Media brands: news outlets, TV channels, magazines, and sport, culture and business publishers, local and digital-native ones included. The brand's official accounts. When a group has several editions, its best-scoring account.
Other rankings
Other rankings
- Presidential 2027Mélenchon keeps first place, 13 points ahead of Bardella. Bouamrane posts the biggest 30-day gain, at +290.No. 1JL
Jean-Luc Mélenchon9,947See the ranking → - Top 100 AIAltman keeps first place, 74 points ahead of Huang. Chappaz posts the biggest 30-day gain, at +612.No. 1SA
Sam Altman9,862See the ranking → - Top 100 CEOsZuckerberg keeps first place, 33 points ahead of Pichai. Aggarwal posts the biggest 30-day gain, at +415.No. 1MZ
Mark Zuckerberg9,995See the ranking → - World leadersModi keeps first place, 3 points ahead of Trump. bin Hamad Al Thani posts the biggest 30-day gain, at +403.No. 1NM
Narendra Modi9,998See the ranking → - Top 100 US politiciansTrump keeps first place, 5 points ahead of Obama. Blanche posts the biggest 30-day gain, at +103.No. 1DT
Donald Trump9,995See the ranking → - Top 200 CreatorsMrBeast, IShowSpeed and 1 other share first place. CarryMinati posts the biggest 30-day gain, at +129.=1MD
MrBeast (Jimmy Donaldson)9,999See the ranking → - Top 200 B2B CreatorsShamani keeps first place, 1 point ahead of Gadzhi. Colin & Samir posts the biggest 30-day gain, at +192.No. 1RS
Raj Shamani9,983See the ranking → - Top 200 AthletesRonaldo and Messi neck and neck. Topuria posts the biggest 30-day gain, at +400.No. 1CR
Cristiano Ronaldo9,999See the ranking → - Top 100 JournalistsRomano keeps first place, 5 points ahead of Page. Aydın posts the biggest 30-day gain, at +374.No. 1FR
Fabrizio Romano9,999See the ranking → - Top 200 BrandsRockstar Games keeps first place, 2 points ahead of Minecraft. Decathlon posts the biggest 30-day gain, at +100.No. 1RG
Rockstar Games9,998See the ranking → - Top 50 BeautyHuda Beauty keeps first place, 12 points ahead of Rhode. HERA posts the biggest 30-day gain, at +624.No. 1HB
Huda Beauty9,967See the ranking → - Top 50 LuxuryDior keeps first place, 11 points ahead of Gucci. Moncler posts the biggest 30-day gain, at +106.No. 1D
Dior9,986See the ranking → - Top 50 GamingRockstar Games keeps first place, 2 points ahead of Minecraft. MONOPOLY GO! posts the biggest 30-day gain, at +19.No. 1RGRockstar Games9,998See the ranking →
- Creator brandsHuda Beauty keeps first place, 12 points ahead of Rhode. KIC posts the biggest 30-day gain, at +741.No. 1HBHuda Beauty9,967See the ranking →
- Top 100 ClubsFC Barcelona keeps first place, 2 points ahead of Real Madrid. FC Zenit St. Petersburg posts the biggest 30-day gain, at +48.No. 1FB
FC Barcelona9,999See the ranking → - Top 100 UniversitiesMassachusetts Institute of Technology takes the lead. Peking University posts the biggest 30-day gain, at +336.No. 1MI
Massachusetts Institute of Technology9,810See the ranking →
- CAC 40Airbus keeps first place, 185 points ahead of Hermès. Sanofi posts the biggest 30-day gain, at +427.No. 1A
Airbus9,922See the ranking → - Notify me for the next rankingsOne email when a new ranking goes live.
