e.l.f. Cosmetics leads Yanbal by 14 points.
The race
Data as of Oct 28, 2026.
Point by point
- 97Reach98
- 95Engagement95
- 100Audience98
- 100Consistency100
The raw numbers · 90 days
- 306.7K
- Median views
- 617.4K
- 6.5K
- Median engagements
- 6.9K
- 358
- Posts
- 118
- 12.5M
- Followers
- 2M
Platform by platform
| e.l.f. Cosmetics | Yanbal | |
|---|---|---|
| 7.6M9,606 | 9,281518.8K | |
| 3M9,327 | TikTok | 9,405658K |
| 232K7,163 | YouTube | 5,892344K |
| 941.3K7,419 | X | 8097.8K |
| 700.7K8,853 | 8,846446.9K | |
| 2.6M | — | |
| 1.1M | Threads | 53.8K |
Followers in bold when ahead · platform score in gray.