e.l.f. Cosmetics leads Yanbal by 14 points.
The race
Data as of Oct 26, 2026.
Point by point
- 98Reach97
- 95Engagement95
- 98Audience100
- 100Consistency100
The raw numbers · 90 days
- 617.4K
- Median views
- 306.7K
- 6.9K
- Median engagements
- 6.5K
- 118
- Posts
- 358
- 2M
- Followers
- 12.5M
Platform by platform
| Yanbal | e.l.f. Cosmetics | |
|---|---|---|
| 518.6K9,281 | 9,6067.6M | |
| 657.2K9,405 | TikTok | 9,3273M |
| 344K5,892 | YouTube | 7,163232K |
| 7.8K809 | X | 7,419941.4K |
| 446.6K8,846 | 8,858699.6K | |
| — | 2.6M | |
| 53.8K | Threads | 1.1M |
Followers in bold when ahead · platform score in gray.