← Ranking

The Ordinary leads Gratis by 223 points.

The race

Data as of Oct 25, 2026.

Point by point

  • 97Reach93
  • 78Engagement89
  • 99Audience99
  • 100Consistency100

The raw numbers · 90 days

268.1K
Median views
119.6K
778
Median engagements
2.5K
671
Posts
256
6.7M
Followers
5.1M

Platform by platform

GratisThe Ordinary
5.6M8,750Instagram9,0563.1M
496.9K7,817TikTok8,9752M
90.3K6,146YouTube6,03526.4K
384K5,792X2,005935
141.2K6,304LinkedIn—
2.1MFacebook1.1M
—Threads448.4K

Followers in bold when ahead · platform score in gray.