The Ordinary leads Gratis by 370 points.
The race
Data as of Oct 25, 2026.
Point by point
- 93Reach97
- 89Engagement78
- 99Audience99
- 100Consistency100
The raw numbers · 90 days
- 119.6K
- Median views
- 54.6K
- 2.5K
- Median engagements
- 1.1K
- 256
- Posts
- 2.4K
- 5.1M
- Followers
- 6.7M
Platform by platform
| The Ordinary | Gratis | |
|---|---|---|
| 3.1M9,056 | 8,7505.6M | |
| 2M8,975 | TikTok | 7,817496.9K |
| 26.4K6,035 | YouTube | 6,14690.3K |
| 9352,005 | X | 5,792384K |
| — | 6,304141.2K | |
| 1.1M | 2.1M | |
| 448.4K | Threads | — |
Followers in bold when ahead · platform score in gray.