BT21 leads LEGO by 36 points.
The race
Data as of Oct 26, 2026.
Point by point
- 99Reach100
- 99Engagement100
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 1.4M
- Median views
- 2.7M
- 42.3K
- Median engagements
- 234.9K
- 377
- Posts
- 76
- 43.1M
- Followers
- 29.2M
Platform by platform
| LEGO | BT21 | |
|---|---|---|
| 14.1M9,940 | 9,9686.8M | |
| 4.1M9,588 | TikTok | 9,6054.7M |
| 21.9M8,748 | YouTube | 9,2895.2M |
| 1.1M3,020 | X | 9,90312.6M |
| 1.9M11,428 | — | |
| 15M | 817K | |
| 1.7M | Threads | — |
Followers in bold when ahead · platform score in gray.