Maybelline leads NYX by 243 points.
The race
Data as of Oct 26, 2026.
Point by point
- 96Reach95
- 94Engagement87
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 247.6K
- Median views
- 152.9K
- 5.1K
- Median engagements
- 1.9K
- 292
- Posts
- 756
- 14.9M
- Followers
- 17.1M
Platform by platform
| Maybelline | NYX | |
|---|---|---|
| 12.7M9,648 | 9,22914.1M | |
| 1.2M7,971 | TikTok | 8,3371.5M |
| 318K5,221 | YouTube | 5,599160K |
| 663.7K2,969 | X | 7,3661.2M |
| 23.7K2,608 | 2,94691.1K | |
| 34M | — | |
| 1.7M | Threads | 1.7M |
Followers in bold when ahead · platform score in gray.