Maybelline leads NYX by 247 points.
The race
Data as of Oct 25, 2026.
Point by point
- 94Reach96
- 87Engagement94
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 150.8K
- Median views
- 247.7K
- 1.9K
- Median engagements
- 5.1K
- 752
- Posts
- 293
- 17.1M
- Followers
- 14.9M
Platform by platform
| NYX | Maybelline | |
|---|---|---|
| 14.1M9,220 | 9,64812.7M | |
| 1.5M8,349 | TikTok | 7,9951.2M |
| 160K5,625 | YouTube | 5,208318K |
| 1.2M7,369 | X | 2,969663.7K |
| 91.1K2,946 | 2,60723.7K | |
| — | 34M | |
| 1.7M | Threads | 1.7M |
Followers in bold when ahead · platform score in gray.