← Ranking

National Geographic leads Variety by 44 points.

The race

Data as of Oct 28, 2026.

Point by point

  • 99Reach100
  • 99Engagement99
  • 100Audience100
  • 100Consistency100

The raw numbers · 90 days

879.4K
Median views
2.3M
33.2K
Median engagements
52K
1.6K
Posts
622
10.1M
Followers
332.5M

Platform by platform

VarietyNational Geographic
3.7M9,908Instagram9,962268.3M
—TikTok9,2139.7M
2M8,744YouTube9,31926.5M
3.8M8,375X9,55328.1M
635.2K7,454LinkedIn—
645.4KThreads18.4M

Followers in bold when ahead · platform score in gray.