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Most Influential Media Brands — Business, tech & science (2026 ranking)

Today's movement

Beebom keeps first place, 10 points ahead of Geopop.

Which media brands are the most influential on social media? As of Oct 25, 2026, the five most influential are Beebom, Geopop, WIRED, The Economist, and The Wall Street Journal. The Favikon Index Top 100 Media · Business, tech & science ranks news, culture, sport and business media brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 100 Media, Top 100 Journalists, Top 200 Brands, and Top 200 Creators.

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Top 100 Media · Business, tech & science: the full ranking

The ranking

News, culture, sport and business media brands, ranked by Favikon influence score.

Biggest climbers and fallers among media this month

Who's surging, who's stalling

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform among media: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 100 Media · Business, tech & science has changed over time

Replay the ranking

Head-to-head matchups among media

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential media brand on social media?

Beebom is the most influential media brand on social media according to the Favikon Index Top 100 Media · Business, tech & science, with a Favikon score of 9,922 points on Oct 25, 2026. Geopop and WIRED complete the top three. The ranking is recalculated every day.

How often is the Top 100 Media · Business, tech & science updated?

The Favikon Index Top 100 Media · Business, tech & science is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 100 Media · Business, tech & science?

Influence in the Favikon Index Top 100 Media · Business, tech & science is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 100 Media · Business, tech & science covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.

Who is included in the Top 100 Media · Business, tech & science?

Media brands: news outlets, TV channels, magazines, and sport, culture and business publishers, local and digital-native ones included. The brand's official accounts. When a group has several editions, its best-scoring account.

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