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Most Influential Brands in France (2026 ranking)

Today's movement

Dior keeps first place, 3 points ahead of Bugatti. Saint Laurent posts the biggest 30-day gain, at +660.

Which brands are the most influential on social media? As of Oct 25, 2026, the five most influential are Dior, Bugatti, Jacquemus, Airbus, and Louis Vuitton. The Favikon Index Top 200 Brands France ranks brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 200 Brands, Top 50 Luxury, Top 50 Beauty, and Top 50 Gaming.

Climbing · 30D

See who's surging ↓

Making people react · min. 5M views

See the map ↓

Falling · 30D

See who's surging ↓

Top 200 Brands France: the full ranking

The ranking

Brands ranked by the Favikon influence score of their official account.

#BrandFollowers ↓30D×
1=LVLouis VuittonLouis VuittonLuxury116.8M+5.5K≤0.2×
2=CChanelChanelLuxury103.7M+164.6K0.2×
3=DDiorDiorLuxury93.1M+197.2K0.3×
4=SSephoraSephoraBeauty52M+167.5K≤0.2×
5=LPL'Oréal ParisL'Oréal ParisBeauty50.3M+293.4K0.2×
6=BBugattiBugattiAutomotive35.7M+29.1K1.4×
7=OOrangeOrangeTelecoms33.8M+2040.4×
8=UUbisoftUbisoftGaming33.7M+27.1K0.2×
9=LLacosteLacosteFashion28.1M+24.7K0.3×
10=SLSaint LaurentSaint LaurentLuxury25.8M+136.6K0.8×
11=CCartierCartierLuxury25.8M+90.9K0.3×
12=BBalenciagaBalenciagaLuxury23.7M+9.4K0.2×
13=RRenaultRenaultAutomotive20.9M+6.5K0.3×
14=CLChristian LouboutinChristian LouboutinLuxury20.5M—0.3×
15=GGivenchyGivenchyLuxury20.2M+4.5K≤0.2×
16=HHermèsHermèsLuxury20M+65.2K≤0.2×
17=LLancômeLancômeBeauty19.1M+33.2K≤0.2×
18=CCarrefourCarrefourRetail15.7M+1.1K≤0.2×
19=CChloéChloéLuxury14.6M+13.9K0.2×
20=LGL'Oréal GroupeL'Oréal GroupeBeauty11.1M+142.7K0.3×
21=JDJust DanceJust DanceGaming11.1M—0.4×
22=JPJean Paul GaultierJean Paul GaultierLuxury10.4M—≤0.2×
23=JJacquemusJacquemusLuxury9.3M−3.4K0.3×
24=AAirbusAirbusAerospace9.2M+22.8K3.0×
25=MM6+M6+Streaming9M—0.3×

Reach vs. reactions among brands

Who gets seen, who gets a reaction

Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.

Reactions vs. an account of the same size →

Favikon score v3 · data as of Oct 25, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded

Biggest climbers and fallers among brands this month

Who's surging, who's stalling

Biggest gains · 7d

  1. SLSaint LaurentSaint LaurentInstagram+71K13.9M total
  2. BBugattiBugattiTikTok+67.8K1.8M total
  3. CChanelChanelInstagram+66.2K59.1M total
  4. LPL'Oréal ParisL'Oréal ParisInstagram+65.5K12.4M total
  5. SSephoraSephoraTikTok+29.7K2.5M total

Biggest % gains · 7d

  1. BBugattiBugattiTikTok+3.8%+67.8K
  2. LLancômeLancômeTikTok+2.3%+12.3K
  3. CLChristian LouboutinChristian LouboutinTikTok+2.2%+8.9K
  4. LMLeroy MerlinLeroy MerlinTikTok+2.0%+3.8K
  5. RRenaultRenaultInstagram+1.2%+3.4K

Declines and slowdowns

  1. CChanelChanelX−7.4K7-day decline
  2. HHermèsHermèsInstagram+11.2Kvs. +44.4K before
  3. BBugattiBugattiInstagram−20.3K7-day decline
  4. UUbisoftUbisoftInstagram−9.7K7-day decline
  5. UUbisoftUbisoftX−3.8K7-day decline

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform among brands: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 200 Brands France has changed over time

Replay the ranking

Head-to-head matchups among brands

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential brand on social media?

Dior is the most influential brand on social media according to the Favikon Index Top 200 Brands France, with a Favikon score of 9,985 points on Oct 25, 2026. Bugatti and Jacquemus complete the top three. The ranking is recalculated every day.

How often is the Top 200 Brands France updated?

The Favikon Index Top 200 Brands France is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 200 Brands France?

Influence in the Favikon Index Top 200 Brands France is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 200 Brands France covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.

Who is included in the Top 200 Brands France?

A company or product that sells something, ranked through its strongest global account. The brand's official account.

Other rankings

Other rankings

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