- Sides−12931st
- RAW Nutrition−7322nd↓1
- Chamberlain Coffee−7220th
- MrBeast Lab+5913th↑1
- The Honest Company−3432nd
- Summer Fridays−3015th↓2
- SIDE+−2812th↓1
- Fenty Beauty+238th
- 818 Tequila−1925th↓1
- Más+ by Messi+1734th
- Savage X Fenty−1623rd
- Good Good Golf−1410th↓1
- r.e.m. beauty−73rd
- Fenty Skin−614th↑1
- Alphalete−528th
- Hôtel Mahfouf−419th
- Sidemen Clothing−37th
- Rhode−32nd
- Glossier−317th
- Rare Beauty+34th
- Rouje+324th↑1
- Goop−233rd
- Feastables+26th
- Haus Labs+216th
- Bloom Nutrition+218th
- Good American−129th
- Huda Beauty−11st
- Buffbunny+126th
- Florence by Mills−19th↑1
- SKIMS−111th↑1
- Fabletics+121st↑1
- Jeffree Star Cosmetics−130th
Most influential creator and celebrity brands (2026 ranking)
Today's movement
Huda Beauty keeps first place, 16 points ahead of Rhode. MrBeast Lab posts the biggest 30-day gain, at +531.
Which creator and celebrity brands are the most influential? As of Oct 25, 2026, the five most influential are Huda Beauty, Rhode, r.e.m. beauty, Rare Beauty, and Kylie Cosmetics. The Favikon Index Creator brands ranks brands founded by creators, celebrities and athletes every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 50 Beauty, Top 200 Creators, and Top 200 Brands.
Climbing · 30D
- ML
MrBeast Labby MrBeast+531score 9,668 - G
Goopby Gwyneth Pal…+469score 7,981 - GA
Good Americanby Khloé Karda…+456score 8,444
Making people react · min. 5M views
- MLMrBeast Labby MrBeast14.4×10.6M views
r.e.m. beautyby Ariana Gran…6.4×63.8M views- F
Feastablesby MrBeast5.8×63.6M views
Falling · 30D
- XV
XIX Vodkaby Sidemen−340score 8,696 - B
Buffbunnyby Heidi Somers−123score 8,808 - JS
Jeffree Star Cosmeticsby Jeffree Star−107score 8,423
Creator brands: the full ranking
The ranking
Brands founded by creators, celebrities and athletes, ranked by Favikon influence score.
Reach vs. reactions among creator brands
Who gets seen, who gets a reaction
Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.
Reactions vs. an account of the same size →
Favikon score v3 · data as of Oct 24, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded · 2 people not shown (fewer than 3 posts in 30 days)
Biggest climbers and fallers among creator brands this month
Who's surging, who's stalling
Biggest gains · 7d
Biggest % gains · 7d
Declines and slowdowns
Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.
Leaders by platform among creator brands: TikTok, Instagram, YouTube, X, LinkedIn
Who rules each platform
How the Creator brands has changed over time
Replay the ranking
Head-to-head matchups among creator brands
The matchups
How the Favikon score works
The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →
Frequently asked questions
What is the most influential creator brand?
Huda Beauty is the most influential creator brand on social media according to the Favikon Index Creator brands, with a Favikon score of 9,970 points on Oct 25, 2026. Rhode and r.e.m. beauty complete the top three. The ranking is recalculated every day.
How often is the Creator brands updated?
The Favikon Index Creator brands is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.
How is influence measured in the Creator brands?
Influence in the Favikon Index Creator brands is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.
Which social media platforms are included?
The Favikon Index Creator brands covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.
Who is included in the Creator brands?
Brands whose founder is a content creator, a celebrity or an athlete. The brand's official account, not the founder's.
Other rankings
Other rankings
- Presidential 2027Mélenchon keeps first place, 8 points ahead of Bardella. Lisnard posts the biggest 30-day gain, at +160.No. 1JL
Jean-Luc Mélenchon9,945See the ranking → - Top 100 AIAltman keeps first place, 62 points ahead of Ng. Chappaz posts the biggest 30-day gain, at +612.No. 1SA
Sam Altman9,867See the ranking → - Top 100 CEOsZuckerberg keeps first place, 33 points ahead of Pichai. Aggarwal posts the biggest 30-day gain, at +415.No. 1MZ
Mark Zuckerberg9,994See the ranking → - World leadersModi keeps first place, 3 points ahead of Trump. bin Hamad Al Thani posts the biggest 30-day gain, at +356.No. 1NM
Narendra Modi9,999See the ranking → - Top 100 US politiciansTrump keeps first place, 5 points ahead of Obama. Blanche posts the biggest 30-day gain, at +103.No. 1DT
Donald Trump9,995See the ranking → - Top 200 CreatorsMrBeast, IShowSpeed and 1 other share first place. CarryMinati posts the biggest 30-day gain, at +129.=1MD
MrBeast (Jimmy Donaldson)9,999See the ranking → - Top 200 B2B CreatorsShamani takes the lead. Xabi posts the biggest 30-day gain, at +323.No. 1RS
Raj Shamani9,983See the ranking → - Top 200 AthletesRonaldo and Messi neck and neck. Topuria posts the biggest 30-day gain, at +400.No. 1CR
Cristiano Ronaldo9,999See the ranking → - Top 100 JournalistsRomano keeps first place, 5 points ahead of Page.No. 1FR
Fabrizio Romano9,998See the ranking → - Top 200 BrandsRockstar Games keeps first place, 2 points ahead of Minecraft. Saint Laurent posts the biggest 30-day gain, at +660.No. 1RG
Rockstar Games9,998See the ranking → - Top 50 BeautyHuda Beauty keeps first place, 16 points ahead of Rhode. L'Occitane au Brésil posts the biggest 30-day gain, at +160.No. 1HB
Huda Beauty9,970See the ranking → - Top 50 LuxuryDior keeps first place, 11 points ahead of Gucci. Saint Laurent posts the biggest 30-day gain, at +660.No. 1D
Dior9,985See the ranking → - Top 50 GamingRockstar Games keeps first place, 2 points ahead of Minecraft. Madden NFL posts the biggest 30-day gain, at +22.No. 1RGRockstar Games9,998See the ranking →
- Top 100 ClubsFC Barcelona keeps first place, 4 points ahead of Real Madrid.No. 1FB
FC Barcelona9,999See the ranking → - Top 100 Media433 keeps first place, 6 points ahead of Star Sports India.No. 1
4339,997See the ranking → - Top 100 UniversitiesUniversity of Oxford keeps first place, 16 points ahead of Institut Teknologi Bandung. Universitas Muhammadiyah Surakarta posts the biggest 30-day gain, at +78.No. 1UO
University of Oxford9,767See the ranking → - CAC 40Airbus keeps first place, 186 points ahead of Hermès. L'Oréal posts the biggest 30-day gain, at +167.No. 1A
Airbus9,923See the ranking → - Notify me for the next rankingsOne email when a new ranking goes live.
