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Most Influential Media Brands — Culture & lifestyle (2026 ranking)

Today's movement

Vogue keeps first place, 8 points ahead of National Geographic. Konbini posts the biggest 30-day gain, at +11.

Which media brands are the most influential on social media? As of Oct 28, 2026, the five most influential are Vogue, National Geographic, Webboh, Thrasher, and Variety. The Favikon Index Top 100 Media · Culture & lifestyle ranks news, culture, sport and business media brands every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 100 Media, Top 100 Journalists, Top 200 Brands, and Top 200 Creators.

Climbing · 30D

See who's surging ↓

Making people react · min. 5M views

See the map ↓

Falling · 30D

See who's surging ↓

Top 100 Media · Culture & lifestyle: the full ranking

The ranking

News, culture, sport and business media brands, ranked by Favikon influence score.

#Media30D×
1#5VVogueVogueCulture & lifestyle United States9,972−40.6×Strongest on Instagram, 56% of interactionsInstagram 56% · 25.4M interactionsTikTok 43% · 19.2M interactionsYouTube 1% · 519.9K interactionsX 0% · 112.1K interactions
2#6NGNational GeographicNational GeographicCulture & lifestyle United States9,963=≤0.2×Strongest on Instagram, 96% of interactionsInstagram 96% · 10.1M interactionsTikTok 3% · 372.8K interactionsYouTube 1% · 73.2K interactionsX 0% · 27.3K interactions
3#12WWebbohWebbohCulture & lifestyle Italy9,932—4.3×Strongest on Instagram, 55% of interactionsInstagram 55% · 1.1M interactionsTikTok 45% · 916.6K interactionsX 0% · 2.6K interactions
4#13TThrasherThrasherCulture & lifestyle United States9,930—2.0×Strongest on Instagram, 87% of interactionsInstagram 87% · 939.5K interactionsYouTube 11% · 125.8K interactionsX 2% · 19.1K interactions
5#19VVarietyVarietyCulture & lifestyle United States9,920—0.8×Strongest on Instagram, 94% of interactionsInstagram 94% · 4.9M interactionsX 5% · 252.5K interactionsYouTube 1% · 61.3K interactionsLinkedIn 0% · 14.2K interactions
6#25VFVanity FairVanity FairCulture & lifestyle United States9,898−200.4×Strongest on Instagram, 71% of interactionsInstagram 71% · 2.9M interactionsTikTok 26% · 1M interactionsX 2% · 90.7K interactionsYouTube 1% · 26.7K interactions
7#26IIGNIGNCulture & lifestyle United States9,895−280.3×Strongest on Instagram, 63% of interactionsInstagram 63% · 6.9M interactionsTikTok 22% · 2.4M interactionsX 9% · 1M interactionsYouTube 6% · 629.3K interactionsLinkedIn 0% · 229 interactions
8#27KKonbiniKonbiniCulture & lifestyle France9,887+110.5×Strongest on TikTok, 64% of interactionsTikTok 64% · 7.8M interactionsInstagram 31% · 3.9M interactionsYouTube 5% · 614.4K interactions
9#30ADArchitectural DigestArchitectural DigestCulture & lifestyle United States9,885−60.5×Strongest on Instagram, 88% of interactionsInstagram 88% · 1.7M interactionsTikTok 8% · 149.7K interactionsYouTube 4% · 70K interactions
10#37KDKOREA DispatchKOREA DispatchCulture & lifestyle South Korea9,873—0.5×Strongest on TikTok, 64% of interactionsTikTok 64% · 4.2M interactionsInstagram 35% · 2.3M interactionsYouTube 1% · 87.5K interactions
11#40TOThe OnionThe OnionCulture & lifestyle United States9,867—1.4×Strongest on TikTok, 51% of interactionsTikTok 51% · 1.1M interactionsInstagram 39% · 797.5K interactionsYouTube 10% · 200.8K interactions
12#42LGLADbible GroupLADbible GroupCulture & lifestyle United Kingdom9,865—0.2×Strongest on TikTok, 54% of interactionsTikTok 54% · 1.8M interactionsInstagram 44% · 1.5M interactionsYouTube 1% · 40.4K interactionsX 1% · 14.2K interactionsLinkedIn 0% · 1.7K interactions
13#43RSRolling StoneRolling StoneCulture & lifestyle United States9,849−230.5×—Data updating
14#44GGQGQCulture & lifestyle United States9,842−280.6×Strongest on TikTok, 54% of interactionsTikTok 54% · 1.8M interactionsInstagram 38% · 1.2M interactionsYouTube 5% · 170K interactionsX 3% · 99.9K interactions
15#46WMW MagazineW MagazineCulture & lifestyle United States9,836+31.1×Strongest on Instagram, 81% of interactionsInstagram 81% · 13.9M interactionsTikTok 19% · 3.2M interactionsX 0% · 25.4K interactionsYouTube 0% · 19.9K interactions
16#48CFCapital FMCapital FMCulture & lifestyle United Kingdom9,829—0.3×Strongest on Instagram, 75% of interactionsInstagram 75% · 2M interactionsTikTok 23% · 595.5K interactionsYouTube 2% · 58.1K interactions
17#51BRBBC Radio 1BBC Radio 1Culture & lifestyle United Kingdom9,820—0.3×Strongest on TikTok, 55% of interactionsTikTok 55% · 549.2K interactionsInstagram 34% · 333.7K interactionsYouTube 11% · 106.4K interactions
18#55TTMZTMZCulture & lifestyle United States9,809—0.2×Strongest on TikTok, 86% of interactionsTikTok 86% · 3.4M interactionsInstagram 9% · 377.7K interactionsX 3% · 104.1K interactionsYouTube 2% · 84.6K interactions
19#57CCosmopolitanCosmopolitanCulture & lifestyle United States9,804—0.7×Strongest on Instagram, 57% of interactionsInstagram 57% · 2.5M interactionsTikTok 42% · 1.9M interactionsYouTube 1% · 68K interactions
20#66VVICEVICECulture & lifestyle United States9,752—0.3×Strongest on Instagram, 79% of interactionsInstagram 79% · 122.5K interactionsTikTok 19% · 30K interactionsX 1% · 2.3K interactionsYouTube 1% · 902 interactions
21#67TVTeen VogueTeen VogueCulture & lifestyle United States9,739—0.5×Strongest on TikTok, 49% of interactionsTikTok 49% · 1.7M interactionsInstagram 47% · 1.6M interactionsYouTube 4% · 119.8K interactionsX 0% · 14.3K interactions
22#68EELLEELLECulture & lifestyle United States9,736−130.3×Strongest on TikTok, 48% of interactionsTikTok 48% · 5.1M interactionsInstagram 48% · 5M interactionsYouTube 4% · 369.6K interactionsX 0% · 32K interactions
23#69SSeventeenSeventeenCulture & lifestyle United States9,735—0.6×Strongest on TikTok, 51% of interactionsTikTok 51% · 349.2K interactionsInstagram 48% · 330.9K interactionsX 1% · 6.9K interactions
24#73GGeniusGeniusCulture & lifestyle United States9,718—0.2×Strongest on TikTok, 86% of interactionsTikTok 86% · 2.2M interactionsX 6% · 157.2K interactionsInstagram 5% · 127.5K interactionsYouTube 3% · 89.7K interactions
25#79BBustleBustleCulture & lifestyle United States9,666—0.4×Strongest on Instagram, 73% of interactionsInstagram 73% · 2.9M interactionsTikTok 27% · 1.1M interactionsYouTube 0% · 1.6K interactions

Reach vs. reactions among media

Who gets seen, who gets a reaction

Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.

Reactions vs. an account of the same size →

Favikon score v3 · data as of Oct 27, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded

Biggest climbers and fallers among media this month

Who's surging, who's stalling

Biggest gains · 7d

  1. VVogueVogueYouTube+100K17M total
  2. VVogueVogueTikTok+66.2K9.4M total
  3. TOThe OnionThe OnionInstagram+59.1K5.4M total
  4. CComplexComplexTikTok+32.4K6.4M total
  5. VVogueVogueInstagram+31.4K52.1M total

Biggest % gains · 7d

  1. HBHarper's BazaarHarper's BazaarTikTok+1.2%+7.5K
  2. TOThe OnionThe OnionInstagram+1.1%+59.1K
  3. AAllureAllureTikTok+1.0%+7.3K
  4. WMW MagazineW MagazineYouTube+0.9%+10K
  5. VVogueVogueTikTok+0.7%+66.2K

Declines and slowdowns

  1. NGNational GeographicNational GeographicInstagram−73.2K7-day decline
  2. WMW MagazineW MagazineInstagram+4.5Kvs. +58.7K before
  3. EELLEELLETikTok+5.7Kvs. +21.1K before
  4. BRBBC Radio 1BBC Radio 1Instagram+3.4Kvs. +14K before
  5. VFVanity FairVanity FairYouTube0vs. +10K before

Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.

Leaders by platform among media: TikTok, Instagram, YouTube, X, LinkedIn

Who rules each platform

How the Top 100 Media · Culture & lifestyle has changed over time

Replay the ranking

Head-to-head matchups among media

The matchups

How the Favikon score works

The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →

Frequently asked questions

What is the most influential media brand on social media?

Vogue is the most influential media brand on social media according to the Favikon Index Top 100 Media · Culture & lifestyle, with a Favikon score of 9,972 points on Oct 28, 2026. National Geographic and Webboh complete the top three. The ranking is recalculated every day.

How often is the Top 100 Media · Culture & lifestyle updated?

The Favikon Index Top 100 Media · Culture & lifestyle is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.

How is influence measured in the Top 100 Media · Culture & lifestyle?

Influence in the Favikon Index Top 100 Media · Culture & lifestyle is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.

Which social media platforms are included?

The Favikon Index Top 100 Media · Culture & lifestyle covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.

Who is included in the Top 100 Media · Culture & lifestyle?

Media brands: news outlets, TV channels, magazines, and sport, culture and business publishers, local and digital-native ones included. The brand's official accounts. When a group has several editions, its best-scoring account.

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Other rankings

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